| Aditya Vision Limited | ||||
| Rating reaffirmed at 'CRISIL A-/Stable'; Rated amount enhanced for Bank Debt | ||||
| Rating Action | ||||
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| Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings. | ||||
| 1 crore = 10 million | ||||
| Refer to Annexure for Details of Instruments & Bank Facilities |
Detailed Rationale CRISIL Ratings has reaffirmed its ‘CRISIL A-/Stable’ rating on the long-term bank facilities of Aditya Vision Limited (AVL).
On August 16, 2023, CRISIL Ratings had upgraded its rating on the long-term facilities of AVL to ‘CRISIL A-/Stable’ from 'CRISIL BBB+/Stable'.
The rating reflects stronger market position as reflected in healthy revenue of Rs 641 crore in Q1 fiscal 2024 (Rs 439 crore in Q1 fiscal 2023) and Rs 1322 crore for fiscal 2023 (Rs 899 crore in fiscal 2022). The 47% revenue growth on-year in fiscal 2023 is driven by wider outlet coverage with AVL opening 41 stores in 2 fiscals through March 31, 2023 and another 12 stores in Q1 fiscal 2024. AVL entered Jharkhand in fiscal 2022 and eastern UP in fiscal 2023.
As on June 30, 2023, AVL has 117 stores of which 91 stores are in Bihar addressing more than 50% market in the state, 18 stores in Jharkhand and 8 stores in eastern UP. Going forward also company is expected to benefit from underpenetrated markets sustaining its market position.
Operating margin improved to 10% in fiscal 2023 (9% in fiscal 2022) and sustained at 10% in Q1 fiscal 2024 on account of efficiencies from increase in volumes. Hence, improved scale of operations has strengthened company’s cash flow adequacy and provide necessary financial flexibility.
The rating reflects extensive experience of the promoter in the electronics retail industry, established market position and sound operating efficiency. These strengths are partially offset by moderate financial risk profile and working capital cycle and exposure to intense competition in consumer durable retailing segment. |
Key Rating Drivers & Detailed Description Strengths: Extensive experience of the promoter and established market position: Business operations are managed by Mr. Yashovardhan Sinha having about 4 decades experience in the industry. The over two-decade-long experience of the promoter in the electronics retail industry, his strong understanding of market dynamics, healthy relationships with brand partners and ability to connect with the local population, has enabled steady ramp up in scale of operations as reflected in 3-year revenue CAGR of 18% through fiscal 2023. With strong network of 117 customer touchpoints as on June 30, 2023 across 3 states, increasing retail footprint to 4.3 lac sq ft in fiscal 2023 from 3.2 lac sq ft in earlier fiscal and strategic addition of new stores leading to steady improve in market share is a key monitorable.
Sound operating efficiency: Operating efficiency is marked by steady improvement in operating margins to 10% in fiscal 2023 from 6% in fiscal 2021 as reflected in healthy return on capital employed (RoCE) of about 27-37% during 3 fiscals through March 31, 2023, aided by economies of scale and an experienced management. AVL has registered healthy same store sales (SSS) growth of 38% in fiscal 2023 and 15% in fiscal 2022, in line with pre-covid levels. Moreover, revenue per sq ft has also improved from Rs 34,000 in fiscal 2022 to Rs 40,000 in fiscal 2023. With improving scale, prudent working capital management is critical for sustenance of healthy operating metrics over the medium term.
Weaknesses: Moderate financial risk profile and working capital cycle: Networth of Rs 136 crore as on March 31, 2023 (estimated at Rs 174 crore as on June 30, 2023) support capital structure, yielding gearing and total outside liabilities to total networth (TOL/TNW) ratios of 1.99 times and 3.48 times, respectively for fiscal 2023. External borrowings largely comprise of working capital utilization and creditors for purchase of inventory ahead of peak summer sales which commence in Q1. This is also reflected in inventory of ~90 days as on March 31, 2023 against ~60 days during the year. Debt protection metrices were adequate with interest coverage and net cash accruals to adjusted debt (NCA/AD) ratios of 4.5 times and 0.3 time respectively as on March 31, 2023. With increase in scale of operations, prudent working capital management is critical as external borrowings to fund incremental inventory purchases increase over the medium term.
Exposure to intense competition in consumer durable retailing segment: The consumer durables and mobiles industry estimated at Rs 2,130 billion marked by organized retail penetration of around 55% in fiscal 2023. That said, the vertical gained popularity on account of the housing boom, easy access to funding, increasing disposable incomes, changing lifestyle and growing nuclearization. Hence, with increasing market size, AVL faces competition from the emergence of other retail chains and aggressive pricing policies to penetrate the markets. Going forward, company’s ability to withstand competition amid economic headwinds is critical for sustenance of market position and operating efficiencies and will remain a key rating sensitivity factor. |
Liquidity: Adequate Net cash accruals expected to be around Rs 80-85 crore per fiscal is sufficient against repayment obligation of Rs 7-12 crore over the medium term, with surplus funds deployed to meet working capital requirement. 12-month average bank limit utilization was around 70% through June 2023. Other liquid funds and deposits of over Rs 6.75 crore as on March 31, 2023 cushion liquidity. Current ratio was also adequate around 1.1 times as on March 31, 2023. AVL declared final dividend of Rs 7.5 per share i.e Rs 9.02 crore payout in fiscal 2024. |
Outlook: Stable CRISIL Ratings believe that AVLs strong market position, their healthy relationship with brand partners and well-monitored after-sales services should support business risk profile over the medium term. |
Rating Sensitivity factors Upward factors:
Downward factors:
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About the Company Incorporated in 1999, AVL is managed by Mr Yashovardhan Sinha. The Bihar based company is engaged in retailing of consumer durables and operates through multi-brand retail showrooms, named ‘Aditya Vision’ across Bihar, Jharkhand and eastern UP. |
Key Financial Indicators
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Any other information: Not applicable |
Note on complexity levels of the rated instrument: |
Annexure - Details of Instrument(s)
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| Annexure - Rating History for last 3 Years | ||||||||||||||||||||||||||||||||||||||||||||||||||||
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| All amounts are in Rs.Cr. | ||||||||||||||||||||||||||||||||||||||||||||||||||||
| Annexure - Details of Bank Lenders & Facilities | ||||||||||||||||||||||||||||||||
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Criteria Details
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